Wednesday, 23 May 2012
Living in Boulder, land of the perfectly healthy, educated and morally superior, I encounter these jerks everyday.
Imagine sitting at a restaurant.
Organic buyer- Are these rolls gluten free?
Waiter - Let me check.
Organic buyer - If you need to check, the answer is no. What about substituting rice for Quinoa?
Hiking with my friend.
Her - Do you mind if we stop at the Farmer's Market on the way back?
Me - Sure, I love their veggies.
Her - I am going to make sure they don't use any pesticides or raise livestock before I buy from them.
In the local Safeway, there is a "Nut Bar" with a wall of mixed nuts in every variety. There's medical marijuana shops that outnumber Starbucks, but if you light a cigarette you are scorned.
I am all for striving to be healthy, but the moral superiority that organic eaters has always irked me. Apparently I am not the only one. Dr. Kendall J. Eskine, assistant professor of the psychological sciences department at Loyola University in New Orleans, did a study of organic eaters and their level of "asshole-ness" (I made that up). These are his findings:
"the organic-food participants were more judgmental than those in the comfort-food category. They were also more reluctant when asked to volunteer time to help strangers, the study found, offering only 13 minutes vs. the brownie eaters’ 24 minutes. It’s like the group had already fulfilled its moral-justice quota by buying organic, so it felt all right slacking off in other ethics-based situations. Eskine labeled it “moral licensing.”"
It reminds me of a South Park episode where the world was being overtaken by the "smug" that was being omitted from hybrids.
Here is the full article.
What do you think?