Monday, 28 February 2011
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Miracle Whip Turns to Pauly D's Opinion
Miracle Whip's newest ad campaign features various people in Youtube videos saying whether or not they like Miracle Whip. Who better to look to for an opinion on the matter than Jersey Shore's Pauly D?
For the record, Pauly D is not a fan of the stuff. He says so in his Youtube video on Miracle Whip's page.
The idea of this ad campaign is to spread social media debate on the Internet. Fans and non-fans of Miracle Whip alike are encouraged to take a side and submit their opinions to Miracle Whip's Youtube account. Listed on that page is the number of likes and the number of hates and some additional campaign videos.
So far, it looks like more people like Miracle Whip than don't.
What do you think of this marketing technique? Or maybe the more important question here is do YOU like Miracle Whip?
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- From: aliconklin
- Name: Ali Conklin
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Comments (5)
I think it goes against normal propaganda and marketing techniques, so while I don't like Pauly D it is refreshing.
I like the idea.
Miracle Whip is so nasty...
Brilliant marketing for sure. The tag on the end tied it all together. It's hard for brands who have been around for so long to drum up new buyers. Personally can't stand it, I think it tastes like plastic.
ugh, who cares what that nobody thinks?