Wednesday, 26 January 2011

  • DiGiorno Launches One-Box Meal Combinations


    Frozen pizza manufacturer DiGiorno has been competing with big-name delivery pizza chains like Pizza Hut, Domino's and Papa John's ever since they came out. Even their famous slogan emphasizes how they want their pizzas to be seen as a cheaper, yet still comparable, alternative to delivery: "It's not delivery, it's DiGiorno."

    However, as delicious as DiGiorno may be, it still isn't quite the same as delivery restaurant pizza. For one, there are less topping customization options (which is understandable - it would be nearly impossible for a frozen pizza company to make every option of pizza under the sun). In addition, delivery restaurants have more menu options beyond pizza, such as breadsticks, salads, desserts and wings. DiGiorno is attempting to close this gap, however. 

     

    According to the company's official Facebook page, "delicious new combinations" will be arriving in the frozen food sections of your local grocery stores very soon. Among these are what sounds like my kind of meal: Pizza & Cookies, which include a full-size DiGiorno pizza and Toll House cookie dough in one box.

    As part of the same launch, DioGiorno is also offering Pizza & Wyngz (spelled in this way to indicate that they do not, in fact, contain any actual wing meat, but rather are boneless white-meat chicken tenders of some sort), complete with a full DiGiorno pizza and an appetizer/side dish of 7-8 "wyngz."

    Both the Pizza & Cookies and the Pizza & Wyngs come in a variety of flavors, so there's sure to be one to please everyone!

    What do you think about these new products from DiGiorno? Would you give them a try?

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