Saturday, 20 March 2010

• Got Sweet Tooth: Mounds History

  
  

  

  This is just the first in a very long series I'll be randomly working on. What you're looking at is a short history of how various candies of our tummies delight have come to be. I now enTREAT you to one of my favorites. (Please refrain from licking the screen...it's not real.)

  You're currently snacking with...Mounds
  Reese's Peanut Butter Cups
  more candy to be added later...

  SING IT WITH ME!  Aaaalmond Joy's got nuts...Mounds don't.

  Probably a little known candy company today, but back in 1919 Peter Paul led his Peter Paul Candy Manufacturing Company into confectionery history with many well-known candy bar treats that we enjoy some 80 years later.

  Originally, what set the pace for sweet stardom was the Konabar, which had "a blend of coconut, fruits, nuts, and chocolate. All products were made at night at night when air was coolest and sold fresh, door-to-door the following day" (Herseys.com).

  Come 1921 Mr. Peter Paul made public his almond-less Mounds candy bar selling for a solid five cents. Apparently healthy chocolate is not such a new thing, either, since Mounds was originally made with dark chocolate.

  But World War II led to key ingredients - sugar and coconuts from the Philippines - coming up in short supply. Our dear Mr Peter Paul was appalled at the thought of producing poor products and promptly set to pour his resources into his popular Mounds by pulling funding from his candies that were less profitable.

  While other candies came about, including Almond Joy (which sold for ten cents in 1946) and and York Peppermint Patties, it was the success of Mounds that truly set the pace.

  Cadbury (noted for their Easter chocolate eggs with a creamy filling) merged with Peter Paul's company years later in 1978 and then whose operations was bought by Hershey Foods in 1988.

  SOURCE:
  Herseys.com
  Other info can be found at:
  WASAW

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