Friday, 16 October 2009

  • If You Knew How Many Calories You Were Eating, Would You Change Your Order?

     

    Here in New York City, for more than a year now, diners at any chain restaurant have been able to see plainly how many calories are in their food before they ever place their order. Restaurants are required by law to post the calorie counts for all their menu items directly on the menu board, just as visibly as they might list the price.

    The law was intended not so much to make that information available but rather to shove in your face. Though nutrition information has always been available for fast food joints on the web or behind the counter, it was given only to those who specifically seek it out. Here, the target is those who wouldn't normally think twice about the health consequences of what they're eating. Give them the answer to a question they didn't ask, and maybe they'll take notice.

    But does it work? Apparently not. An NYU researcher found that while a quarter of diners said they noticed the calories counts and that it influenced their decisions, the overall number of calories served didn't budge. (Shrug.)

    Do you take note of nutritional value when you're eating out? Would your dining habits change if it were put right in front of you?

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