Thursday, 09 July 2009

  • Wacky Fruit

    Wacky fruit and vegetables made a dramatic return to supermarket shelves throughout Europe for the first time in more than 20 years Wednesday, after the European Union scrapped rules governing the size and shape of produce.

    Until now, cucumbers could not be legally sold unless they were “practically straight” and bananas were not allowed to have abnormal curvature, according to the regulations.

    But curvy carrots, over-sized melons, and other strange fruit and vegetables will be back on the menu as the EU strives to cut red tape and reduce waste during the tough economic conditions.




    “It makes no sense to throw perfectly good products away, just because they are the 'wrong' size and shape,” she said. Farmers have been forced to trash up to a fifth of their produce for breaking the EU standards.

    They would never sell in Japan where the fruit has to look perfect and a melon that's perfect sells for at least US$100! The picture is an example of selling perfect fruit; it's a square watermelon for easier storage, shipping, and, of course, serving!
     

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  • Gentemann@xanga
    • From: Gentemann@xanga
    • Name: Gerald
    • About Me: After working globally for both McCann Erickson and BBDO Worldwide in more than 26 countries I started a mobile marketing consulting firm called Mobilize Worldwide. We help Fortune 500 companies take advantage of the power of mobile devices. Mobilize starts and executes every assignment with the assumption that there is a tangible business goal to achieve and that our communication strategies must align with the business objectives of our clients.
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